OUR SERVICES

What we can do for you

HEETON UK
We increase your hotel’s results because not only we are an experienced hospitality management company but also strive to challenge the status quo and established order. With our creative strategies and best practices we turn around hotels, and reposition them to outperform their competitors and become local market leaders. We have a firm belief that independent hotels and innovative lodging concepts have a strategic advantage over chain franchise branded hotels. With a marketplace driven by online reputation and guest reviews, a hotel with an individual character and unique customer experience can be leveraged to gain global reach and exposure. We also provide personalised asset management services, tailored to the individual requirements of owners based specifically on their return on investment, growth and exit strategies. We are flexible in our approach ranging from the length of service term, involvement and owner reporting requirements.
Heeton Shape
WE OPERATE, YOU RELAX

Hotel Operations & Management

We would manage your hotel with a firm objective of enhancing revenue and the value, through increased revenue and return to owners. We are different as we formulate our management strategy in line with owner’s expectations on the investment return. Unlike other management companies, we are flexible and tailor make our contracts, offerings and services to suit our clients.


Our international team of hotel experts will incorporate itself into your company structure and take on the responsibilities of managing the strategies and operations of your hotel or resort. Forget about the traditional hotel industry approach, and turn your hotel into a winning success story. Heeton is a specialist company in the field of revenue and yield management for hotels and with our proven methodology and creative best practices we turn around the financial performance of any hotel.


We are firm believers you can drive a more healthy return on investment with a unique product and amazing guest experience, over the conventional hotel franchise chain branding route. Keeping up with the latest developments and solutions in hotel distribution and online travel marketing can be challenging, with the landscape changing so quickly. Our hotel strategy specialists are here to change your hotel into a market leader.


We will assist you in setting the right priorities and focus on action steps that generate an effective ROI with your hotel real estate asset. With our hotel operator services we help you turn the tide in your hotel and drive up your financial results. We also oversee your statutory Health & Safety and Food Safety requirements

Heeton Shape
WE INITIATE THE CHANGE

Asset Management

Unlike any other hospitality management companies we look to enhance your asset value through effective Asset Re-positioning Program, Asset Revaluation, Property Re-development and Additions Opportunity.

And we seek cost-effective ways to maximize value including repositioning, expansion, adaptive re-use of spaces, remodelling, refinancing, other revenue opportunities, and costs of ownership. We work to maintain and improve the physical condition of your hotel by monitoring maintenance and the completion of capital expenditure projects.

We differentiate 2 phases within Hotel Asset Management:

  • Pre-acquisition & Post-acquisition 

Pre-Acquisition Phase:

  • Acquisition and Viability Appraisal service   
  • Brand analysis, bench mark and selection 
  • Market comparison study and projection 
  • Project Development Appraisal 

Post-Acquisition Phase:

  • Capital Expenditure Management and planning 
  • Property enhancement 
  • Identifying opportunities to maximize room count and extension 
  • Seek to improve the physical attributes of the hotel.
  • Monitor maintenance of the asset
Heeton Shape
VISABILITY, DESIRABILITY, OCCUPANCY

Sales & Marketing

Through our network of sales & marketing representatives across Europe we can assist you in driving more business to your hotel. Whether you need to attract corporate travel, be included in the multi-nationals preferred hotel programs or be included in the principal tour operator brochures, Heeton can support your hotel with sales representation.

With our local representative presence in the UK, Europe and Asia an, we have access to thousands of corporate travel buyers, IATA travel agents, tour operators, incentive houses, meeting and conference planners, and – not least – the headquarters operations of many international companies and national organisations. We will basically function as a local extension of your sales and marketing team, at a fraction of the cost of full company presence.

We will conduct personal sales visits to travel agencies, business travel management companies or the Managing Director’s PA – on a regular and consistent basis, to build long term relationships. Industry sectors are not limited to hi-tech, software, manufacturing, fashion, banking, pharmaceutical, financial or communications. We have the aim to place your hotel on the Preferred Listings for all such sectors’ corporate programs.

Other related services that we offer to our clients are:

    • Hotel GDS
    • Hotel Internet Marketing
    • Online Distribution
    • Hotel Franchise
    • Revenue Management

Let us help you drive more business to your hotel and uncover the hidden revenue potential.

Heeton Shape
EVERY PENNY MATTERS

Financial Control

Our financial efficiency processes include – tight controls, effective procurement, benchmarking, targeting and in-depth reviews ensure maximum profit. 

Heeton, experts in hotel financial management, constantly seek opportunities for capital planning and investment with realistic owner returns. The Heeton finance team handles all financial controls and reporting including extensive benchmarking of hotel performance to identify cost savings and efficiencies to drive performance. 

 

Heeton provide owners with a full suite of detailed and relevant reports regarding their hotel including:

  • Monthly Profit and Loss
  • KPI analysis
  • Balance Sheet
  • Cash Flow forecasts

Our financial systems includes the following tools:

  • Daily Revenue forecasts & 90 Day Forward forecasts
  • These are done by revenue line to allow hotels to accurately forecast resources and maximise ADR by Daily Profit Forecasts
  • Real Time month ahead profit forecasts
  • These ensure actions are taken in plenty of time across all cost lines to maximise profit delivery
  • E-productive Payroll Planning tools

To ensure optimal daily resourcing

  • Food and Beverage Margin reports
  • Updated in real time to ensure effective controls are in place
  • External Monthly Stock Take Reports Ledger Management System
  • To ensure timely collection of debtors and optimise cash flow
Heeton Shape
PLANNING = YIELD = PROFIT

Revenue Management

Our international revenue management consultants have an extensive experience in the hospitality industry, and leave no stone unturned to uncover the hidden revenue potential of your hotel, to increase your bottom line profit. We have a strong business development DNA, and aim to challenge the status quo.

Heeton’s RM and yield experts will be incorporated in your hotel management structure and operate as a part of your team taking on the responsibilities and duties of revenue management and business development. Working besides your executive management, we will be implementing best practices, proven techniques and the latest travel distribution developments. They are assisted by our inhouse developed revenue management system, to help you outperform your competition and become a leader in your local market.

We would be covering the areas and actions highlighted below when taking over a hotel, either as a turn around project or new opening:

  • Compset & Market Evaluation
  • Price Benchmarking
  • Rate Grid and strategy sheet – Daily, weekly, monthly, etc…
  • Event Calendar
  • Forecasting Tools – excel sheets, tasks, etc…
  • Online Distribution Strategy
Heeton Shape
WE VISUALISE & REALISE YOUR PLAN

Development Management

Other than managing existing portfolio, we can also assist in developing your assets from site acquisition to product concept, project management, pre-opening management and full hotel management (post-opening).

 

  • Heeton is a force of change in the global hospitality industry. We thrive by challenging the established order and create new winning hotel concepts.
  • Unique and refreshing guest experiences drive the results in any hotel. We create an environments that speak to the imagination of the modern traveller, and deliver a high return of investment as a business.
  • We have been fortunate to work on some amazing properties, and are energized to roll out more innovative lodging projects. With our strong business development DNA and creative mindset, we will a create boundary breaking hotels for you, which will put the competition far behind you.
  • Our multidisciplinary hospitality team can help you not only develop the idea, but we can help you from start to finish (and beyond) on the entire project

 

Whether you are seeking acquisition advice on the right location for a new build or conversion, or need support to educate a new investor about the hospitality sector, Heeton Hospitality’s wealth of knowledge can help.

Heeton Shape
HELPING YOU TO HIT THE GROUND RUNNING

Pre-opening Planning

We are firm believers of the power of an independent hotel with a unique product and amazing guest experience, over the conventional hotel franchise chain branding route. With a marketplace driven by online reputation and guest reviews, a hotel with an individual character and unique customer experience can be leveraged to gain global reach and exposure.

Keeping up with the latest developments and innovative solutions in hotel distribution and online travel marketing can be challenging, with the landscape changing so quickly. Our international hospitality strategy specialists are here to make turn your hotel project into a great success.

Focusing on the unique selling points of your property, our hotel management experts will develop a customised and creative strategic hotel opening plan. Our proven  and creative methodology of positioning new hotels and innovating concepts has brought our clients solid results with a very positive return on their real estate investment. With our best practices and hands on approach we will turn your property to become a market leader and uncover its hidden revenue potential, driving both top line revenue and bottom line profit.

Heeton Shape
HOSPITALITY IS AN ART & WE HELP YOU CULTIVATE ARTISTS

Talent & People Management

Our HR team is at the heart of the business.  We recognise that attracting great people and retaining high quality and engaged employees, while operating efficient and productive staff structures. Our HR policies and procedures are designed around industry best practice and used alongside our EPS scheduling technology giving our managers at all levels access to real-time information, enabling them to make the right decisions to improve productivity and control costs.

We drive our team engagement through innovative reward and recognition schemes. We also carry out two engagement surveys per year and are proud of our high levels of employee engagement across our properties. We celebrate our team’s excellence through our annual employee Heeton Stars programme and recognise achievement and success at every hotel.

We are committed to providing learning opportunities for all our team members and have dedicated tools and training programmes including apprenticeships through HIT training to drive up standards and service quality. Through investing in work-based hospitality and catering apprenticeships for our teams, we reap the commercial benefits with staff who are empowered and inspired to deliver top-notch service to your customers.

We also have our own bespoke online learning platform FLOW, using the latest technology providing accredited, certificated training.  Our suite of modules allows our team to benefit from all the interactive learning techniques.  End of section tests and end of module exams ensure that our team complete their modules with a full understanding of their responsibilities and compliance with legislation.

HEETON UK

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HEETON HOSPITALITY

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