Discover our story and company history


Heeton is one of the UK's fastest growing hospitality management companies.

Heeton Holdings Limited is a real estate conglomerate focused on property development, investment and management. Established in 1976, the Singapore-based company was listed on the country’s stock exchange in September 2003, and has since extended its business frontiers to Thailand, Australia, Japan, Malaysia, Vietnam and the United Kingdom.

Heeton’s growth in the property industry is underpinned by a stable real estate portfolio that comprises high quality residential developments, commercial properties and hotels. The hospitality sector is a relatively new area of focus for Heeton but it has become a major business segment for the group; going forward, developing the hotel division will be a key priority for Heeton, with the objective of becoming a prominent player on the international hospitality stage.

  • 2011First Hotel Acquisition

    Acquisition of the Mercure Hotel Pattaya, a 247 bedroom property in Pattaya Thailand under the Accor banner: Heeton’s first hotel.

  • 2014First Serviced Office Venture

    Adam House – Serviced Offices in London, first venture into serviced office sector.

  • 2014First UK Hotel Acquisition

    Ibis Styles Kensington, a refurbishment project in London UK; First hotel acquisition in the UK.
  • 20152 UK Hotels Acquired

    Ibis Hotel Gloucester, Ibis Budget Bradford – two high performance hotels acquired from Accor; first commercial venture outside London in the UK.
  • 2016First IHG Property Aquired

    Holiday Inn Express Manchester – acquisition of the first IHG property in UK’s capital of the north.
  • 2016First Heeton Concept Hotel Opens

    Heeton Concept Hotel Luma Hammersmith London - first design, build and operated hotel in UK; first stand-alone hotel brand created by Heeton.
  • 2018First Hotel Acquired in Tokyo, Japan

    Smile Hotel Asakusa - 96-bedroom located in Asakusa, Tokyo, the first Japanese acquisition in the capital.
  • 2018Second Heeton Concept Hotel Opens

    Stewart Aparthotel Edinburgh - Located in the New Town sector of the heritage city relaunched as Heeton Concept Hotel Stewart Edinburgh.
  • 2018First IHG Hotel Acquisition In Scotland

    Hotel Indigo Glasgow - first acquisition in Glasgow, Scotland; first IHG property in Scotland.
  • 2019First 5-Star Hotel Acquired

    Crowne Plaza Kensington - first 5-star acquisition and entry into the upscale and luxury market.
  • 2019First Hilton Property Acquired

    Hamptons by Hilton Leeds - launch of the first Hampton by Hilton in Leeds.

  • 2020Third Heeton Concept Hotel Opens

    Heeton Concept Hotel Liverpool City Centre - first Heeton Concept Hotel in Liverpool.

  • 2021Fourth Heeton Concept Hotel Opens

    Ibis Styles Kensington is fully refurbished, re-branded and opened as Heeton Concept Hotel Kensington


Meet Heeton's UK Leadership Team

An all star team filled with seasoned hospitality professionals, sharing many decades of experience.

Edwin Liu

Managing Director - UK & Europe

Edwin joined the Group in 2012. He oversees property development and investment matters in the UK and Europe. Working closely with the Singapore head office, Edwin assists the executive board in identifying opportunities in the region. He manages the operation of the Heeton UK office in London and spearheads the implementation of development projects. Edwin is a Chartered Architect of the UK with two Bachelor degrees in Architecture who has practiced for over 10 years in the UK and in South East Asia.

Giovanni Andrew

Head Of People & Development

Giovanni Andrew is a seasoned Human Resources and Hospitality professional with a rich career spanning over two decades. Currently serving as the Head of People & Development at Heeton Hospitality UK since June 2022, Giovanni has been instrumental in shaping the people strategies and development initiatives in this role.

Prior to his current position, Giovanni held the role of Cluster Human Resources Manager for Jurys Inns & Leonardo Hotels UK and Ireland for over five years. His extensive experience in HR management is complemented by his earlier tenure at Hilton Garden Inn London Heathrow Airport, where he served as the Human Resources Manager from March 2015 to February 2017. During this period, he played a key role in driving HR initiatives and strategies that contributed to the hotel’s success and employee satisfaction.

Jean-Baptiste Royo

Commercial & Revenue Manager

Jean-Baptiste Royo is a dynamic hospitality professional currently excelling as the Commercial Manager at Heeton Hospitality UK since September 2018. With his strategic insight and strong leadership skills, he has been driving business growth and enhancing operational efficiencies in the bustling environment of London.

Prior to joining Heeton Hospitality, Jean-Baptiste served as the Operations Manager at Campanile Northampton from July 2016 to January 2017. In this role, he managed the operations of the Northampton and Milton Keynes properties, totaling 166 rooms and a team of 40. His responsibilities spanned across revenue management, training, and operational management in a multicultural setting. He demonstrated a keen ability to handle various operational aspects, including reception, restaurant and bar management, housekeeping, and maintaining quality and e-reputation.


Our experienced team of Hotel Management Experts specialise in…


Hotel Operations & Management

We are focused on increasing return on investment for hotel owners, through implementing of innovative operation strategy and procedures, maximisation of revenue, productivity and productivity.


Asset Management

We assist hotel owners to elevate asset value through asset re-positioning programme, property enhancement and rooms addition schemes


Sales & Marketing

At the base of the success of any hotel lies a comprehensive sales and marketing strategy. Our team consist of experts in internet marketing, online distribution and sales representation.


Financial Control

We specialise in maximising financial return on your hotel investment. Both short turn through profit optimization, and long term through operational cost control and maintenance of the real estate asset.


Revenue Management & Yield Strategies

Our experts in hotel revenue management and pricing increases your room and total revenue. With our best practices in hotel yield and distribution we will grow your hotel’s RevPar and GopPar.


Development Management

We can support you with your hotel project from the earliest stages. We excel in development of new hotel concepts, and original ideas, including branding and positioning. We strive on the latest technology and design concept in the hospitality industry.


Pre-Opening Planning

Opening a hotel is a skill we mastered. Critical timelines and paths need to be controlled and managed in detail. We have opened dozens of hotels over the last decade, and are ready to open your next hotel through our systematic strategy development, checklists and action plans.


Talent & People Management

We source and deploy the right people at the right place and the right time


Become part of the Heeton family